January 2, 2024
USMEF part of programme training foodservice in Indonesia to achieve profitability with US beef, pork
A new promotional programme is expanding in Indonesia that helps importer partners grow their businesses by training their customers how to be more profitable with US beef and pork, according to the US Meat Export Federation.
ASEAN American Epicurean Table (AAET) was rolled out recently through eight day-long training sessions in Jakarta, Surabaya, and Bali over several weeks. Nearly 250 participants included representatives from three targeted importers and their customers, who represented 10 retail chains and 54 foodservice establishments.
"Each session of the AAET program is customised and developed with the input of our partner importer/distributors," said Arrofi Satrio Alam, USMEF's Indonesia representative. "USMEF chefs then conduct hands-on, customised workshops with the importer's customers. Our goal with importers is to grow the profitability of their customers with US beef and pork by discussing regional trends, new ideas, and introducing alternative cuts and new applications for cuts they currently buy."
The training sessions included presentations about the safety and quality of US red meat production, tips on food handling, freezing and thawing of product, wet aging after defrosting, and new merchandising techniques.
The quality and versatility of specific alternative cuts were also discussed in detail and each session also included numerous samples of the US beef and pork cuts and items that importers believe would have success in local markets.
USMEF concluded each session by explaining how USMEF can support US beef and pork promotions in local markets.
Funding support was provided by the Beef Checkoff Program, the National Pork Board, and the US Department of Agriculture's Market Access Program.
- USMEF