January 2, 2014


Bimeda strengthens presence in France with acquisition of Provimi's Zootech
 
 

 

In order to boost its presence in France, Bimeda has acquired Zootech®, the French veterinary sales division of Provimi, which sells a large range of ruminant and small animal products to veterinarians throughout France.

 

Since its establishment by Provimi in 1992, the company has built a strong reputation and niche position particularly in the veterinary nutritional and hygiene sectors. Key product ranges for the company include ruminant boluses and small animal dermatology.

 

Commenting on the acquisition, Ian Simington, the CEO of Bimeda Europe said, "We are looking forward to expanding the Zootech business, which gives us a great direct platform in France, one of Europe's largest veterinary markets. It enhances our range in the growing nutraceutical segment and we will be able to complement Zootech's ruminant range with products from our own portfolio, particularly in the dairy sector, while enhancing the marketing commitment to the pet care range".

 

The acquisition of Zootech continues a busy period on the acquisition front for Bimeda following from the recent Telsol and Vetpharm Animal Care purchases. Together, the transactions enhance Bimeda's product range and customers' reach in key market sectors.

 

Bimeda, with its headquarters in Dublin Ireland, develops, manufactures and distributes a wide range of veterinary products which are sold in all five continents in more than seventy five countries worldwide. To date, the company's main focus has been the development of high quality products to treat and prevent disease and parasite infestation in livestock, horses and companion animals.

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