UTRIX SAL announced the appointment of Dr. Mira Abou Dib as Senior R&D Galenic Specialist and Cynthia Bechara as Senior Marketing Officer.

These new hires further reinforce UTRIX's commitment to innovation, scientific excellence, and market growth.

Dr. Abou Dib holds a PhD in Chemistry from Université Le Havre Normandie, France, and brings over five years of international R&D experience in formulation science and industrial product development.

Her expertise in formulation technologies and active ingredient delivery will strengthen UTRIX's capabilities to design high-performance solutions in animal nutrition, improving stability, bioavailability and controlled release of functional ingredients.

In her role, Dr. Abou Dib will help drive UTRIX's research and innovation activities to new heights.

Bechara has joined the company as Senior Marketing Officer. She holds a BA in Advertising and Marketing from Notre Dame University, Lebanon, Masters in Marketing from Western Sydney University, Australia, and is a Certified Digital Marketing Professional. Bechara brings 10 years of experience in advertising, digital marketing, and brand communications.

In her new role, she will lead the company's marketing initiatives, strengthen brand presence, and manage social and corporate events that connect with partners and customers.

Innovation Director Thi Banchereau said: "Innovation and technology lie at the heart of our company. Last year, we already announced that we are increasing our production capacity, hiring new talents, and launching new nutritional solutions tailored to the region's specific challenges. I am therefore very proud to have Mira joining our R&D team. She will play an important role in advancing our solutions to service our customers better."

Wael Abdelrahman, DVM PhD MBA, Head of Marketing, said: "Cynthia joins our marketing team at a pivotal time as we continue to strengthen our market presence with effective solutions that address customer challenges related to gut health, performance, and rising feed costs. At the same time, we are expanding in export markets, which makes brand awareness and strong customer support more important than ever. Cynthia will play a key role in driving communication around our solutions to support their adoption in the market."

- UTRIX

UTRIX strengthens R&D and marketing teams with key appointments

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