Aussie beef producer targets China's organic market

In China, organic food is a fast-growing sector as affluent consumers are seeking certified products as a safe option in a food chain known for pollution and safety issues.

This is music to the ears for enterprising organic companies, such as OBE Beef, which is in the final stages of getting certification for the mainland market in China.

Currently, OBE Beef's exports to Asia include Hong Kong, Singapore, Malaysia, Japan, South Korea and Taiwan.