Novus International has selected AdFarm as its global agency of record for all integrated marketing communications services, as part of its effort to boost company growth.
Novus selected AdFarm based on a proposal for long-term global branding strategies. The move to a partner for external marketing represents the continuing and foreseen growth of Novus.
AdFarm has provided valuable insight into the markets and it will be an important partner as Novus moves forward, said Tricia Beal, Director of Global Communications for Novus.
The Novus business adds to AdFarm's growing roster of animal health clients in the US, including The American Hereford Association, Intervet/Schering-Plough and Hubbard Feeds.
Novus is a leading developer of animal health and nutrition programs for the poultry, pork, beef, dairy, aquaculture and companion animal industries. With more than 25 locations throughout the world, Novus currently provides products and programmes for animal health and nutrition in more than 80 countries.