December 15, 2006

 

Hubbard establishes its own (G)GP operation in Brazil
 

Press release
 

 

As part of Hubbard's global strategy for further expansion and as part of the company's own production network, Hubbard has established its own (G)GP operation in Brazil and a subsidiary called 'Hubbard do Brasil'.

 

Paulo Pires, General Director of Hubbard do Brasil, said, "I am very pleased with this latest development as it really shows the long-term commitment of Hubbard to the Brazilian industry and the faith we have in the further increase of our market share in the world's second largest market. Since introduction of Hubbard Flex about three years ago, it has shown very good breeder and broiler results in many parts of the world, and we will now be able to extend this to Brazil as well. We now really offer the industry a choice. This new operation also gives us the opportunity to increase the selection pressure under local circumstances. This new operation is complimentary to the already existing supply of conventional and colour Hubbard PS to Brazil."

This brand new (G)GP farm is located in the centre of Brazil in Goias province. The 300 hectares of farmland is well isolated from other poultry operations, being at least 80 kilometres from the nearest poultry farm, while the facilities are brand new and are already registered within the National Poultry Health Scheme.

 

Ben Hur Marcom, the newly hired live production manager, has very good practical experience, having worked for Agroceres and Alimenta Avicola. Technical support of Hubbard's customers in Brazil is assured through Michel Riviere who has moved back to Brazil again. Michel already has a longstanding experience and in-depth knowledge of the Brazilian market and customers. Further expansion of the technical team is expected in the near future.

 

Olivier Behaghel, who lived and worked in Brazil for about seven years and is now Business Director for southern Europe, Middle East & Brazil, confirmed, "This decision is not only reassuring our Brazilian customers, it also gives all our international customers the security of supply of Hubbard GP and PS. Brazil will be an essential part of Hubbard's worldwide distribution network, supporting our strategy for growth all around the world in coming years. This is a very exciting moment for all of us, as we have worked very hard to achieve this."

 

 

                                                 Location of Hubbard's (G)GP operation in Brazil

 

For more information, please contact:

 

Paulo Pires

Hubbard do Brasil

Tel: +55-61-3622-0097

Fax: +55-61-3622-2407

E-mail:    paulo.pires@hubbardbreeders.com /

              olivier.behaghel@hubbardbreeders.com

Website:  www.hubbardbreeders.com