December 11, 2012
Parag appoints new chief marketing officer
Parag Milk Foods has appointed Mahesh Israni as its chief marketing officer.
The company is manufacturer of leading brands Go (cheese, yoghurt etc) and Gowardhan (milk, ghee, paneer).
Mahesh, who has over 25 years of experience in sales and customer marketing in FMCG, will lead Gowardhan and Go's global sales and marketing operations including marketing strategy, brand development, marketing communications, S&D and RTM strategy.
Prior to joining Parag Milk Foods, Israni was with Pidilite Industries and was responsible for building up the business structure and creation of RTM strategy. business.
