December 10, 2012

Cobb building strength in the Russian market

The growing strength of Cobb in the Russian market was demonstrated by building up a market share of 25% in only a few years, according to Cobb Europe general manager, Roy Mutimer.

At a recent three-day technical seminar organised by Cobb Europe , more than 120 participants, or about 75% of the Russian broiler industry, including some from former Soviet countries such as Kazakhstan and Uzbekistan, gathered at the village of Zvenigorod, in the Moscow region.

The biennial event covered hatchery, rearing, brooding, nutrition and parent stock management presented by speakers from the Cobb World Technical Support Team. Sales and technical director Pelayo Casanovas spoke of the combination of a good breeder delivering a high number of chicks through good hatchability, a good broiler not needing expensive feed and a high yield in the processing plant giving Russian customers the potential to maximise their profits.