December 8, 2010

HatchTech enters South Korea with Cherry Bro

Cherry Bro, one of the largest poultry producers in South Korea, and HatchTech have successfully finalised negotiations for construction of a large-scale hatchery project in South Korea.

With 36 large MicroClimer Setters and 21 MicroClimer Hatchers, Cherry Bro will be able to process more than 1.6 million eggs per week in a state-of-the-art modern new hatchery.

In May of this year, the staff members of Cherry Bro visited Europe to review the available incubation technologies and automation systems. Convinced of the important relationship between the performance of the hatchery equipment and the final chick quality, Cherry Bro has chosen for the laminar airflow technology of HatchTech.

After installation of the project, the hatchery staff will attend the special HatchTech start-up training.

"It is a beautiful start for HatchTech in this country, and it will certainly be a good reference for many other parties. Besides the healthy attention for our hatchery equipment, we notice an increasing interest in our new HatchBrood Systems as well", said to Carel Neervoort, HatchTech's Sales Director for Asia.

HatchBrood is designed for an optimal environment for all chicks during the first days of life (the brooding period). Many producers in Asia have shown serious interest in this technology. "This shows also that we are gradually expanding successfully in this part of the world," Neervoort said.