AB Vista appoints new technical manager for Middle East, North Africa

Following sustained growth in the Middle East and North Africa, AB Vista has appointed poultry nutrition and feed specialist Mohamed Habboul as its new regional technical manager in the area.

Habboul has more than 13 years' experience in animal nutrition across all species, recently working in the development of the feed and premix sector for the Poulina Group, and as nutrition department manager and nutrition engineer for the Society of Animal Nutrition in Tunisia.

Awadalla Ombabi, AB Vista's Regional Sales Director for the Middle East and

Africa, says Mr. Habboul brings a legacy of technical expertise and customer service experience to the position, which has been created to support the company's growth across the region.

"Mohamed's appointment will help to drive the development of our business, and his ability to speak French, English and Arabic - the three core languages in

North Africa and the Middle East - is a real asset to our team and our customers," Mr. Ombabi says.

Mr. Habboul will cover Egypt, Jordan, Kuwait, Oman, Tunisia, Morocco, Saudi

Arabia and Algeria as regional technical manager. He will provide customers with technical support for a number of products, including Quantum Blue, Econase XT and Vistabet.

"We are dedicated to providing customers with high-quality technical expertise to ensure they get the best value from their products, and so we are proud to welcome Mohamed to the team," Mr. Ombabi adds.