December 4, 2012

Asia Brewery and Grupo Leche Pascual in partnership to sell yoghurts in Philippines

Asia Brewery Inc. is partnering with Spain's dairy products manufacturer, Grupo Leche Pascual, to sell pasteurized yogurts in the Philippines.

In a press briefing in Makati, Grupo Leche Pascual president, Tomas Pascual, said the newly-formed company, on a 50/50 equity, will operate mainly in the Philippines.

He added that after AB Pascual Foods establishes itself in the market in the country, there would be a possibility that it would manufacture yogurt locally in the long run.

Michael Tan, AB chief operating officer, said once Creamy Delight has established its foothold in the market, followed by the setting up of a manufacturing facility, AB will then "eye other ASEAN markets."

Creamy Delight is considered Spain's top quality yogurt.

Pascual said that the advanced technology used in the pasteurisation process would allow the yogurt to be also available in the sari-sari stores as it does not have to be refrigerated.

Creamy Delight is made from 100% fresh milk collected daily from the dairy fields of Spain and controlled by the highest quality standards.