November 29, 2007

Micro Beef launches cow sense verified programme

Micro Beef Technologies and Midwest MicroSystems in Texase introduced its Cow Sense Verified Program to verify source and age of cattle.

The programme will provide cow-calf producers an integrated and comprehensive tool to age and source verify cattle and more importantly, qualify for numerous domestic and export market programmes. 

With the Cow Sense Verified Program, Midwest MicroSystems' Cow Sense Herd Management Software is integrated with Micro Beef Technologies' USDA-approved Process Verified Program (PVP) for age and source verification. 

The partnership of these two leading solutions gives cow-calf producers a variety of methods to differentiate their cattle in the marketplace and thus increase profitability.

The system also enables information exchange and verification for individual animals, herd management practices, and continuous economic improvement. 

Joe Young, Manager of Integrated Beef Programs for Micro Beef Technologies, said that the primary goal of the programme is to connect producers to marketing resources that add real value to their operations.