Middle East beef demand spared from economic meltdown

Due to the global economic slowdown, beef exports to most regions have struggled to keep pace with last year's pace, except the Middle East which has seen exceptional growth in beef export muscle cuts.

Total beef export volume to the region through September has increased by about 4 percent. Exports of beef-muscle cuts, however, have more than doubled in volume over last year, jumping from about 16.4 million pounds to almost 35.7 million pounds.

US Meat Export Federation regional director for Europe, Russia and the Middle East, John Brook says the region's economy has been surprisingly strong and resilient compared to many other areas, and has helped boost beef demand.

Brook notes that retail and foodservice outlets in the Middle East are becoming more modern and efficient, which makes high-quality beef much more marketable.

He says food consumption has remained very steady and is growing, but what is changing tremendously in the Middle East is a big shift from the traditional way of sales and traditional markets.

He explains that retail outlets are going towards a much more Westernised style as family dining and US restaurant franchises are experiencing enormous growth which in turn creates a stronger demand for quality beef.

He adds that the Middle East is a very competitive market, but sees room for a very wide variety of products.