November 23, 2007

 

Perstorp now Perstorp Performance Feed Additives

 

press release

 

 

Perstorp Franklin and the Perstorp Business Unit Food and Feed have completed a process of full integration and will now continue business under the new Business Unit name of Perstorp Performance Additives. This means you will be seeing new marketing material based on a positioning chosen to fit our combined strengths. You can be confident that the people and the quality of the products that you rely on will remain unchanged. We are still the reliable business partner that you are used to, but with a clearer product range and a more professional service package.

 

The concept we have developed for our Business Unit is "Making a Difference".

 

This functions at two levels. At the company level, Perstorp now provides even greater opportunities to the feed the international feed market also makes industry and farmers with its extensive comprehensive range of feed additives. These additives enhance feed in a number of ways to create more value for those involved in animal production and welfare. At the product level, there is no doubt that the high quality and tailored properties of our feed additives make a real difference in helping all of our target groups become more competitive. Moreover, the broader and deeper product range we can now offer the international feed market also makes Perstorp a much stronger competitor in the world arena. 

 

Making a Difference is our interpretation involved with animal production and of what the Perstorp core values - Focused welfare. Innovation, Reliability and Responsibility

 

At the product level, there is no doubt that - mean to us. Besides all the marketing materials, we are also improving our inter-company efficiency. The integration of IT tools, work flows, responsibilities, documents and processes is also part of the project. This will result in better and faster service to our customers.

 

Unifying two teams

 

The merger of the two brands have consequences for the names with which you can contact us and which we communicate with you. Perstorp Performance Additives is the name which the Perstorp Business Unit Food and Feed and Perstorp Franklin use in the market as of the first of October. The legal entity of Perstorp Franklin BV will change to Perstorp Waspik BV as of the 1st of October. All our company details as our Chamber of Commerce number, bank account or VAT numbers will remain the same.

 

These changes will not affect the people you deal with. Your usual contacts are still working to satisfy your needs, as they always have.

 

Contact information - including e-mail addresses will remain unchanged. Only our general service e-mail adresses lab- order- and info@perstorp-franklin. com will now become lab-, order- and info@perstorpfeed.com to match our unified and vastly improved website: www.perstorpfeed.com

 

Unifying two product ranges

 

Besides unifying the teams and the name with which we do business, also the product ranges of both parts of Perstorp have merged as well. We have created a naming system that:

 

1. Establishes uniformity throughout all the different product lines.

 

2. Makes it easy for customers to select the best products for their particular

requirements.

 

3. Facilitates sales and information transfer by Perstorp sales representatives.

 

The new product line names are given below.

 

ProSid®

- Mould inhibitors, toxin binders and immune boosters

ProMyr®

- Silage additives for improved feed quality

ProPhorce®

- Acidifiers and antibacterials for healthier animals

ProFare®

- Enzymes for increasing nutritional value

ProTain®

- Antioxidants for maintaining feed properties