November 22, 2012

First Milk to initiate sales drive in Asia

"We didn't want the trip to be just a fact-finding mission, so we booked a First Milk trade stand at the show, employed some Mandarin speakers on the ground, and sampled a number of our cheddars including Lake District, Mull of Kintyre, Isle of Arran and Dairy Maniacs cheddar stix.

"In contrast to everything we've been told here in the UK, we found that the Chinese people absolutely loved the flavour and texture of our cheddars, together with the spectacular images of the Scottish and Lake District landscapes.   Cheddars were viewed as very nutritional and that's why cheese consumption is growing in China.

"I have to pay credit to Richard Lochhead and his team for an extremely well-organised trip. We're now in the process of following up with all the trade contacts we met in Asia in order to take advantage of this great opportunity to broaden our customer base."