November 15, 2012

Novus International introduced a new propriety feed solution, AVIMATRIX, that optimises broiler performance by acting on the gut environment through the targeted release of compounds acting on intestinal microbiota balance.

AVIMATRIX^â„¢ is scientifically proven to improve bird production efficiency by targeting the microflora in the lower intestinal tract thanks to the exclusive Novus Premium Blend technology. Independent research shows AVIMATRIX use leads to increased growth rates, heavier live weights at 42 days, increased feed efficiency and fewer foot lesions in broilers.

"We're seeing diseases, such as necrotic enteritis, that were formerly managed, in part, by antibiotics on the rise," says, Sven Keller, Ph.D., Technical Service Manager for Novus in Europe and the Middle East. Keller, the technical leader for AVIMATRIX says, "As a result, the use of feed additives as an alternative to antibiotics has grown tremendously in the past 10 years. A number of companies now offer products, from simple active compounds, to complex coated blends."

Keller adds that due to the quick growth of the feed additive category, research that adheres to best practices is vital.

"It is important, to avoid confusion or erroneous claims, to assure the research supporting products such as AVIMATRIX includes a clear definition of the molecules and their related properties, and that trial data is shown with adequate statistical analysis," notes Keller, "It's very important to us that we have the required scientific background and investment in the development phase, and are then able to demonstrate benefit in field conditions."

AVIMATRIX has been evaluated on a three year research programme as a guarantee of scientific soundness. The studies have found, among other things, that it improves the growth performance of broilers. In addition to increases in feed efficiency and improved performance, AVIMATRIX^â„¢ offers the exclusive Novus Premium Blend technology, ideal for use in industrial conditions. The product is non-dusty, free-flowing and easy to handle thanks to the uniform micro pearl presentation.

"We know, through both our research and relationships with our customers, that poultry producers are interested in the economic benefits feed additives have to offer," says Marc Decoux, Executive Marketing & Technical Manager for Europe and the Middle East. "But what's crucial is making sure these additives are backed up by independent studies and have a proven ROI. We are confident that our solid and respected reputation in the poultry industry as a feed additive developer, as well as the extensive research behind AVIMATRIX, will offer producers the knowledge and assurance to incorporate AVIMATRIX into their operations and see the exceptional benefits it offers in broiler production."