November 5, 2014

Pas Reform do Brasil gets new commercial director

 
Artur Frederico Schlick has been appointed commercial director of Pas Reform do Brasil effective this month.

He takes over the job of Dr. Thomas Calil, who left Pas Reform recently to join Lohmann Genetics as sales director for the Americas.

With more than 10 years' experience in the Brazilian hatchery market, Mr. Schlick will be responsible for coordinating all commercial and after-sales activities of the company in collaboration with international sales director Bouke Hamminga, as well as with incubation specialist Lenise de Souza, project manager Marco Aurelio and service manager Carlos Walter.

"With his expertise in incubation, in-ovo vaccination and hatchery automation, we are very happy to have Artur on board in this exciting new role", says Bouke Hamminga. "Focusing on commercial and after-sales activities for customers using Pas Reform's SmartPro™ Incubators, Hatchery Automation and Climate Control systems, Artur's particular experience in hatchery automation will be especially valuable in this area, which is showing great potential for [Pas Reform's] continuing expansion in this market."

Mr. Schlick says he looks forward "to joining the Pas Reform family as part of an exceptional team of hatchery specialists both in Brazil and worldwide – and especially at a time when the company is truly emerging as a global leader of innovation in hatchery technologies."

The Brazilian hatchery industry, according to him, "demands high-quality technologies to fuel what is forecast to be massive expansion over the next two decades - and Pas Reform's commitment here is very strong and long-standing.

Pas Reform CEO Bart Aangenendt says "Brazil has been strategically important for Pas Reform since 2008: a market where we have focused considerable skills and investment, to meet both the current and future needs of our customers here."

In the last six years, he adds, Pas Reform do Brasil has evolved into a major player in Brazil's hatchery industry. And "Artur's appointment is a logical and important next step," he said while wishing Mr. Schlick all the success in his new role.