November 1, 2013

ABH Miratorg has launched state-of-the-art meat packing plant "case-ready", boosting production of pork semi-products in consumer's package four times to 83,000 tonnes per year.

Within the framework of vertically-integrated model "from field to shelf" the holding is practicing long-term strategy to increase production of national high-quality meat, while widening products line and developing distribution channels including its own supermarkets network.

"Case-ready" complex, installed in meat packing plant pig complex "Korotcha" in Belgorod region includes 13 technological lines for production of ready-to-cook products including minced meat, patties, steaks, large-sized and small-sized semi-finished products, brined and spicy products. The company invested RUB5.1 billion (US$159 million) to build up the most technologically advanced facility in Russia.

The capacity of pig complex Korotcha, the most up-to-date complex for pig slaughter and processing in Russia, is 800 tonnes of products per day. After Case Ready lines reaches full capacity the production of pork in consumer's package will increase up to 320 tonnes/day or 40% of total volume of plant capacity.

"Case-ready" complex is designed as a key element of the plants technological line and utilises most up-to-date solutions in the sphere of weighing, dosing and packing equipment that allows increasing production of highest quality products and reducing costs as well.

"We see excellent perspectives for chilled meat in consumer's package market in Russia, as well as growing consumers' demand for high quality national meat and semi-finished products. With a launch of high-technology complex "Case-Ready" Miratorg will sufficiently increase supply of Russian market with products that can reasonably compete with the best imported samples both in terms of quality and price for the wide range of our customers," ABH Miratorg CEO Victor Linnik said.

ABH Miratorg currently is the largest pork producer and leading meat supplier in Russian market and occupies first place among the companies of the industry regarding to profit volume and sales efficiency. Within the framework of vertically-integrated production model "from field to shelf" the company performs complete production cycle: from crop husbandry and meat production to meat products processing and marketing in a trademark retail network.