Canadian gov't invests in international pork marketing

The Canadian government is investing in marketing world-class, safe and healthy Canadian pork in international markets.

On Friday (Oct 16), Parliamentary Secretary to the Minister of Agriculture Pierre Lemieux announced an investment of US$550,000 to support the work of Canada Pork International (CPI).

This investment will help CPI develop a promotional campaign for Canadian pork in international markets including obtaining, maintaining and enhancing access to markets, providing producers with market information, technical support, promotional and advocacy tools, and addressing regulatory and logistic challenges.

The AgriMarketing Program, a four-year US$88 million initiative, assists producers and processors to increase exports of Canada's safe, high-quality world-class products around the world.

The programme provides funding for industry associations to develop and implement long-term international strategies and to undertake activities such as international market development, brand-building and industry-to-industry trade advocacy.

Launched on April 7, 2009, the AgriMarketing programme is part of the Trade and Market Development Program under Growing Forward.