October 12, 2012

Novus International, Inc. on Wednesday (Oct 10) launched a new state-of-the-art website for Novus Methionine Solutions -- www.novusmethionine.com.

This site is designed to offer nutritionists, feed industry decision-makers and livestock producer's easy-to-access information on sources of methionine activity, such as ALIMET^®, MHA^®, MFP^® and MERATM MET for livestock, companion and aquatic animal diets.

The company is committed to bringing solutions to the market that help customers increase production efficiency and get more value from their ingredients.  As feed ingredient prices exhibit greater volatility and resources become scarcer, formulating to meet amino acids (AA) requirements with a methionine source from Novus helps optimise rations and feed mixes.  The new Novus methionine website makes finding this decision-making information easier.

"The new website will allow global feed and ingredient information seekers to quickly and easily locate Novus Methionine Solutions for their species, along with the key benefits of ALIMET, MHA, MFP and MERA MET over competitive products," noted Jim Gerardot, executive Director of Global Strategic Marketing, at Novus.

The website incorporates the look-and-feel of the new brand platform that Novus launched earlier this year - 'The Triple-S Bottom Line' - Solutions, Service and Sustainability.

Novus Methionine Solutions deliver a naturally occurring precursor of L-methionine called HMTBa. Over three decades of research show Novus Methionine Solutions deliver measureable improvements in performance over DL-methionine (DLM) at normal industry supplementation levels. This information is easier to find now with the new website, along with videos and supporting information on the products.

All methionine sources are not created equal. The forms and types of amino acids available commercially vary not only in their methionine density, but also in uptake and response in the target animal. Bioavailability has a major bearing on the overall nutritional value of the amino acid product used. The company is committed to providing solutions that optimise diet formulations for poultry, pork, beef, dairy, aqua and companion animals to address heat stress or feed conversion ratios.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, USA. and serves customers in nearly 100 countries around the world.