October 12, 2011
Diamond V unveils new corporate branding
Diamond V has unveiled a new corporate brand strategy that supports the unique Diamond V portfolio of trusted products and services.
The new brand focus, "The Trusted Experts in Nutrition & Health," reflects today's Diamond V: a customer-centered company focused on developing innovative technologies, cutting-edge products and value-added services that meet customer needs and wants.
During the past seven decades, Diamond V became synonymous with "the trusted experts in nutrition and health," according to recent research. "During these decades, Diamond V has gained an enviable reputation for supplying producers with effective products, technical expertise, quality and innovation," says John C. Bloomhall, CEO, Diamond V.
Research shows that delivering predictable results is one of five ways Diamond V brings value to producers and their nutritionists. Other ways are technology innovation, quality commitment, technical expertise and industry commitment.
To guarantee predictable results, Diamond V validates its all-natural products through peer-reviewed research studies prior to their commercialisation. The studies confirm product efficacy, build producer confidence, and assure results.
Technology innovation stems from Diamond V's proprietary fermentation process which delivers unique products, according to Bloomhall. "Each of these product innovations offers stability and repeatability, the assurance producers and nutritionists want and need."
The Diamond V commitment to quality extends to both its products and services. The Diamond V proprietary manufacturing processes use only high-quality, reliable and traceable ingredients. Producers and their nutritionists, therefore, trust Diamond V product consistency as well as its high-quality, reliable support services.
Diamond V technical expertise ranks among the best in the industry. Each member of the technical staff is hand-picked as a respected expert in his or her field. These knowledgeable professionals excel at building relationships and transferring knowledge to the benefit of producers and their nutritionists.
Over the last 68 years, Diamond V has earned an admirable reputation within the feed industry. "Our commitment to the industry is apparent in the quality products and services we deliver consistently," says Bloomhall. "We build relationships that result in partnerships - the needs of our customers are our over-riding concern."