Neogen Corporation has announced the formation of a new subsidiary in Brazil, Neogen do Brasil, which will be headquartered near Sao Paulo and will distribute Neogen's food safety products throughout Brazil. 

 

Neogen do Brasil was created to accelerate the success of Neogen products in Brazil, which has become one of the world's largest food producers and exporters. Brazil is the world leader in the export of numerous food commodities, including beef, poultry, soybeans, coffee, sugar, and orange juice.

 

In addition, Brazil-based food producers have exerted a great deal of influence outside of that country, including JBS' acquisition of the majority stake in the second largest poultry producer in the US, Pilgrim's Pride.

 

As one of the world's largest economies and a major food producer and exporter, Brazil has become a very important country to Neogen's future success, said Lon Bohannon, Neogen's president and chief operating officer.

 

''Much as we did earlier in Scotland, Germany, and Mexico, we now see an opportunity to greatly strengthen our presence in an important country by distributing our own products in Brazil. We believe Brazil holds substantial unrealised opportunities for sales growth,'' said Bohannon.

 

In its most recently completed fiscal quarter on August 31, approximately 41 percent of Neogen's revenue came from sources outside of the US.

 

Based on recent sales performance, Neogen's new company will start business with an annual revenue base of approximately US$1 million. J

 

osue Furtado Fihlo, a Brazilian food safety expert, will manage the new company, and Flavio Mello will serve as the company's sales manager.

 

Neogen Corporation develops and markets products dedicated to food and animal safety. The company's Animal Safety Division markets a complete line of diagnostics, veterinary instruments, veterinary pharmaceuticals, nutritional supplements, disinfectants, and rodenticides.