October 6, 2010

Norway's seafood sector plans record investment in 2011

With positive results for 2010, the Norwegian Seafood Export Council (NSEC) is planning a record investment of NOK42 million (US$7.25 million) in 2011.

"In 2010, we have focused on simple everyday food with salmon. Increase the marketing budget significantly, will mean that we can promote more of our many wonderful products such as cod, pollock, herring and halibut, to name a few," said Marit Stagrum Ottem, NSEC marketing manager for Norway.

Norwegian seafood exports in 2009 were valued at US$44.9 billion, but the domestic market is also very important.

Estimated consumption in Norway is about the value of exports coming to Norway in the top three along with major export markets like Russia and France. It defends an increase in marketing dollars from 27.5 million to 42.4 million, an increase of over 50%.

The sale of fresh salmon in Norway was historically high in the summer of 2010 and the Norwegians grills increasingly Norwegian seafood.