October 5, 2010

UK pork sales on the rise

Pork sales are continuing to rise, according to the latest figures from BPEX, outstripping the total meat market.

During August, the total meat market rose by 1%, while sales of fresh pork saw a dramatic rise of 11%. This is a continuing trend as the latest 52-week figures show the market has risen by 2% and pork is 5% better, according to reports.

BPEX head of marketing Chris Lamb said, "That means an extra GBP19-million worth of pork has been sold over the last year out of a total of GBP860 million.

Lamb noted that the increase could be due to a reaction to the recession, as more and more families are now cooking from scratch at home and they are choosing to use pork. He also added that pork's taste and value-for-money credentials are making it the perfect meat for a wide range of family meals.