October 1, 2010
New Zealand consumes more red meat
New Zealanders are eating red meat more often than ever but in smaller portions, a survey finds.
The study commissioned by Beef and Lamb New Zealand surveyed 400 households on their red meat eating habits.
On average the findings suggest New Zealanders eat red meat four or five times a week and in amounts similar to a deck of cards.
People were eating beef and lamb more often but choosing smaller portions which were in line with figures from declining lamb sales, Beef and Lamb chief executive Rod Slater said.
New Zealanders were recognising the importance of lean red meat to their health, he added.
