September 21, 2016
Merial launches Avinew Neo in Taiwan and Thailand
Merial launched Avinew NeO in Taiwan on August 30 and 31 in Tainan and Hsinchu cities, respectively. After Taiwan, Avinew NeO was launched in Thailand on September 2 in Bangkok.
In Taiwan, attended by over 200 customers consisting of veterinarians, poultry farmers, distributors and key accounts, the launch was composed of two parts, wherein Dr. Michael Lee discussed on the importance of controlling Newcastle disease (ND) in the first part, and in the second part, Dr. Dexter Abrigo, marketing manager for Merial Asia, presented the product launch. In between the topics, customers went through a series of games to familiarise themselves with the product. The games consisted of naming the benefits that the customers can get with Avinew NeO, and also identifying the main advantage of using Avinew NeO in their farm operations. Customers were also invited to try the product at a product demo area. Dana Chu, country manager of Merial Taiwan, highlighted the significance of launching Avinew NeO in Taiwan, as ND remains a concern for the country's poultry industry, and with the new effervescent option, it makes controlling ND easier for the industry.
In Thailand, the event was participated by at least 100 customers from key accounts such as CP, Thai Foods, Betagro and other poultry companies in the country. Similarly, the first part of the launch was a lecture by a Thai professor from Chulalongkorn University entitled "The benefits of water vaccination", followed by the official launch by Dr. Abrigo, and product demo.
Customers in Thailand and Taiwan alike commented that Avinew NeO is convenient and very easy to use, and they looked forward to additional products in the NeO range which will make vaccination easier for them.