September 14, 2007

Carophyll Stay-Pink is DSM's new astaxanthin product

Press Release

Royal DSM NV has announced its newest innovation in carotenoids: Carophyll Stay-Pink.

This concept, adapted from nature, makes a generational step in existing carotenoid technologies.

The DSM technology makes use of an improved structure to protect the astaxanthin molecule. Astaxanthin is the carotenoid that provides the typical rich color associated with salmon flesh.

Based on the need of today's customer, the major concern for astaxanthin is its stability during the processing and storage of feed products in which it is incorporated. With Carophyll Stay-Pink, DSM has developed a breakthrough technology that addresses the issue of the processing stability of astaxanthin. This unique approach

leads to diminished losses during processing and storage.

According to the company, close consultation with customers made it clear that a significant innovation with this carotenoid was necessary to meet the market needs. Market pre-testing has showed that customers recognize the product's potential to help address their needs for a more stable, high-quality product.

DSM is currently in the process of registering the product in the European Union as a sensory additive. For further company information: www.dsmnutritionalproducts.com.