September 13, 2013

UK packaging firm launches seafood packaging options

Sirane, UK-based packaging design and material company, has launched the website Thinking-Seafood.com, geared toward fish and seafood professionals looking to learn more about packaging options.

Global demand for seafood is on the rise. According to intelligence firm C&M Research, worldwide sales of seafood will climb to US$430 billion by 2018. In order to reach far-reaching consumers and meet demand for convenience foods, processors and packaging companies will need to tap into innovative packaging.

Sirane sales director Jeremy Haydn-Davies said the site showcases a broad range of items of use to fish companies and retail brand owners.

"Anyone involved in seafood and who is looking to add genuine value to their products should take a look at the new website and find out what we can offer," he said.

One recent product introduction profiled is the Sira-Cook Barbecue Bag, an ovenable bag that enables consumers to throw seasoned pieces of fish directly onto their grill, with a clear top panel giving a view of the product and cooking progress.

The site also looks at the firm's absorbent liners for transporting fish. The Dri-Fresh Sea-Fresh liners reportedly absorb melting ice and juices during transport, preventing spillage and reducing odour.