August 31, 2010

Canada injects funds to bolster beef industry

The Canadian government has invested up to CAD3 million (US$2.83 million) to help the country's beef industry develop new marketing opportunities, said Member of Parliament Cathy McLeod on behalf of Agriculture Minister Gerry Ritz.

This investment is in addition to the Government of British Columbia (BC)'s recent CAD2-million (US$1.9-million) investment which will fund projects recommended by BC's Ranching Task Force.

"Canadian beef producers are the best in the world and can be proud of their long-standing history of producing safe, high-quality products for Canadians and world markets," McLeod said.

"By investing in new market opportunities and research projects, the Canadian government is helping farmers and food processors increase production and sales, ensuring they remain competitive and profitable into the future," she added.

Projects could include, among others, supporting trade missions to access emerging markets; producer education to meet consumer demands; new product development and branding; and consumer education initiatives to increase the demand for beef domestically.