New Zealand meat industry needs new strategy

Meat & Wool New Zealand says the meat industry has been served a wake-up call to get on with the job of developing a new strategy.

Chair Mike Petersen says the Australian industry has drawn up a red meat strategy for the next five years, focusing on export markets.

He says New Zealand farmers have also delivered a strong message that they want the industry to develop a road map for the future and New Zealand risks falling behind if it does not do so.