Bryansk Broiler, part of Russian meat producer Miratorg, is launching a production line for halal chicken at its new site in Bryansk Oblast, the company reported.

The new line will produce chicken in strict accordance with Islam. Miratorg aims to supply first shipments of halal chicken for retail by September.

"The decision to launch the production of halal poultry we took quickly. We live in a multi-ethnic country, and as a domestic manufacturer we are looking to meet the demand of all consumers, including those for whom religious traditions are crucial when choosing meat. Halal product range includes more than 50 names of chilled and frozen chicken," said Daniel Karaichentsev, head of service quality of Bryansk Broiler.

"Its cost would be a little higher the basic price of poultry on the market - because the slaughter of animals is carried out entirely by hand, and the staff of the plant should be added by clerics, who control the compliance of all processes on the norms of Islam," he added.

Miratorg currently implements the biggest vertically integrated project for the production of premium chicken with an annual capacity of 100,000 tonnes. The first products came to the market in April this year, and the monthly output volumes had already surpassed 10,000 tonnes on several months.