August 17, 2010

Brazil's Wal-Mart to start fish traceability scheme

Wal-Mart Brazil plans to display the origin and the place of production for all the fishery products it receives from its suppliers, by the year 2013.

In an effort to promote the sustainable development of fisheries and aquaculture in Brazil, it also plans to implement a traceability system for 100% of the fish supply chain produced nationally by 2016. 

The president of Wal-Mart Brazil, Héctor Núñez said that the authorities, specialists, suppliers and NGOs have agreed to the measures.

"We're focused on building a more sustainable fish chain, looking for initiatives that mobilise businesses, government and society," he added.

The retail giant has also signed agreements with the Ministry of Fisheries and Aquaculture (MPA) to expand the chain stores offering traditional artisanal fish and fish from the Amazon, to be able to make the most of these products.

Brazil produces around 1.1 million tonnes of fish per year and the sector employs some 800,000 people.

By 2011, domestic production is expected to reach 1.4 million tonnes.

According to Fisheries Minister Altemir Gregolin, Brazilians consume an average of seven kilogrammes of fish per year, while the World Health Organisation recommends 12 kg.

For this reason, the Brazilian government intends to stimulate consumption and promote direct purchases from producers.