August 12, 2009

 

Midway Chix and Hubbard sign distribution agreement
 
Press Release

 

 

Midway Chix (Pty) Ltd. and Hubbard SAS recently have signed a distribution agreement for the placement of Hubbard Flex Grand Parents and the production of Hubbard Flex Parent Stock in South Africa.

 

The first Hubbard Flex Grand Parents in South Africa have been placed in the second half of 2006 after signing an agreement with Genetex (Pty) Ltd.

 

Jim Gray, MD of Hubbard South Africa, said, ''The response of the field has been very positive and confirmed the good breeder and broiler results, but it was still quite difficult to break the existing market situation. But now with the agreement made with Midway Chix, a partnership between Mikes Chicken and Daybreak Farms, we are really able to anchor Hubbard's business for the long-term future in South Africa.''

 

Steve Steenkamp, Chairman of Midway Chix and Managing Director of Daybreak Farms, a subsidiary of AFGRI, said the agreement will provide them more supply reliability while continuing to support the independent producers in South Africa.

 

This new partnership will help Hubbard to continue expanding its market share in the very important and constantly growing South African market, said Paul van Boekholt, Hubbard Business Director.

 

Hubbard, a company of Groupe Grimaud, provides solutions that focus on the economic performance, health and well-being of breeding stock. Hubbard operates three different R&D centres in North America and Europe, along with its own production sites in North America, Europe and Brazil, with presence in nearly 100 countries around the world.

 

Midway Chix is a broiler breeder operation, situated near Bela-Bela (Warmbaths) in the Limpopo province, and produces hatching eggs and day-old chicks for their own use and for the supply to independent hatcheries and broiler farmers.
 
Steve Steenkemp, Mike Nunes
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