China Probiotics Study Outline
  
    
How widely used are probiotic products in China? Which are the most highly regarded brands? How satisfied are end-users of various products? What do users want? What does it take to induce Chinese users to make a switch from other growth promoters to using probiotics?

As the controversy of using antibiotics as a growth promoter intensifies more animal producers seek to replace it with better substitutes. This study researches on China's emerging probiotics market, providing an in depth understanding of the market including end users' usage habits and needs, perception of probiotics, and evaluation of major brands.

Methodology:

• Information and data from industry sources and customs
         
• Structured surveys to capture users' perception and evaluation

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