July 24, 2014

Indonesia's AS Putra expands hatchery operations on Java

Java's AS Putra is to add broiler breeding and hatchery operations to its established poultry business on West Java, with a significant investment in SmartPro™ modular single stage hatchery technologies from Pas Reform.

The new hatchery will include three SmartSetPro™ setters, equipped with Pas Reform's innovative Energy Saving Module™ (ESM™), to reduce the use of electricity while providing active control over ventilation in the setter; the SmartCenter™ hatchery information system and six SmartHatchPro™ hatchers, equipped with SmartWatch™, an innovation that monitors and adjusts the hatching process automatically from the day of transfer through to the last chick hatched.

Research to find a preferred incubation solution was, says company director Aif Sidhik, very extensive and a quite a challenge. "After more than 15 years in the broiler producing business," he says, "we believe that the process does not start on the farm, but rather when embryo development begins - in the incubator.

First established in 1986 as an egg producer for the local market, AS Putra began broiler production to serve its local market in 1997. Today, the company raises 1.5 million chickens each week, for distribution throughout Java Island and Southern Sumatra, with day old chicks sourced from various producers. The new hatchery operation is targeting 30% of day-old chicks (doc) supply for the company's broiler operations over the next three years.