July 23, 2013

Westland Milk launches Westpro Nutrition infant nutrition range in Shanghai, China

Westpro is a range of powder products for infants, older babies and toddlers. The dairy co-operative manufactures the new Westpro range at its US$28 million nutritional plant in Hokitika, New Zealand. The move forms part of the company's strategy to minimise reliance on bulk dairy commodities.

Westland Milk Products CEO Rod Quin said that there are more opportunities for expansion in China.

"We have experienced extraordinary growth in the past few years, but the disadvantage of being in the bulk commodities market is that it is highly variable, vulnerable to market influences over which we have little control and profit margins can be low," Quin added.

The company has also introduced new corporate branding to raise its visibility in Asia.