July 21, 2016
 

Aviagen celebrates 60 Years of Ross with charity ride

 

 

 

Representatives of the UK and European poultry industry have raised over GBP45,000 (US$60,000) for the Honeypot Children's Charity through a 800km charity cycling event known as "Tour de Ross," which was organized by Aviagen®.

 

Over 70 cyclists from countries including the UK, Ireland, Italy, France, Belgium, the Netherlands and Hungary, took part in the Tour de Ross 2016, created to help celebrate 60 years of Aviagen's Ross® brand with customers and industry colleagues while supporting a worthwhile cause.

 

Taking place over six days between June 27 and July 2, the Tour de Ross consisted of a route designed to stop at the locations of each of Aviagen's UK customers: Annyalla, Cargill, PD Hook, Faccenda, Banham, Crown and Moy Park as well as the Aviagen base at Stratford. 

 

"It gives us enormous pride to know that we have surpassed our target of raising GBP30,000 for the Honeypot Children's Charity and we'd like to thank everyone who participated or helped plan and stage the event. The generosity and hospitality from all who have contributed has been overwhelming," Graeme Dear, Aviagen UK Limited's general manager, and who was one of the 27 riders to complete the full route, said.

 

"It was important for us to mark 60 years of Ross by giving to a charity close to our hearts and demonstrate that Aviagen cares about our vulnerable youth. The Honeypot Children's Charity was chosen as the sole beneficiary of the Tour de Ross after we became inspired by its aim to change the lives for children who find themselves in the role of a carer at home. To be able to benefit them with the involvement and support of the UK and European chicken industry, who have been a key part of the Ross story, was just magnificent."
 
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