Pas Reform appoints new representative for UK and Ireland

Pas Reform Hatchery Technologies has appointed Peter Furlong as the company's representative in the UK and Ireland.

Formerly the production director of P.D. Hook Hatcheries, Furlong brings a wealth of hatchery and poultry management experience to the role, which aims to boost Pas Reform's international expansion in the European region.

Said the company's CEO, Bart Aangenendt, in regards to Furlong's appointment: "With more than a decade of hatchery experience, Peter understands the challenges that face hatchery owners in the future. His appointment will bring exceptional customer care and service to our customers in the UK and Ireland."

Furlong, who hails from a family background in farming, says that he has observed Pas Reform's growth over the years due to the direction of a strong and dedicated management team.

"Pas Reform's unique, innovative Smart™ technologies have made the company a world leader in single stage incubation", he remarked.