July 4, 2012

Sierad Produce plans for more meat shops

About 47 convenience stores of national outlet, Belmart, have been under the management of one of Indonesia's key poultry integrator company, Sierad Produce.

Belmart, which began in 2009, is a convenience meat shop selling poultry carcasses, ready-to-cook and ready-to-eat poultry products. According to Aryo Widiwardhono, Sierad's managing director food division, poultry carcasses sales still dominate the total sales of Belmart, which is about 60% to 70%.

"Belmart's contribution to Sierad's profits is only 10%. But in the next five years, we expect Belmart's contribution to grow two-fold," Widiwardhono said. To achieve the expectation, Sierad will add approximately 50 new shops of Belmart at an investment of IDR500 million (US$53.4 million) per shop.