July 3, 2007

India's poultry farmers urged to focus more on quality feed, less on price

India's poultry farmers should concentrate more on Value Conversion Ratio instead of asking for cheap feed prices, Ashish Gupta of India's Sampoorna Feeds said.

Gupta was speaking at a seminar on the use of quality feed for poultry organised by Sampoorna Feeds and the American Soybean Association. The seminar was attended by hundreds of poultry farmers from around Srinagar, India and focused on the use of quality feed, particularly for growing chicks.

Regional marketing manager of Sampoorna Feeds, Dr Kiram Sandhi, said that instead of asking for low rate poultry feed, farmers should want to receive better quality feed from the suppliers.

Responding to the charge that Sampoorna feeds are pricier than other feeds, Gupta said the company's feed is a balanced diet for the growing chicks and accelerates the growth of the poultry birds. He also asserted that the company is already pricing its feeds at nominal rates.