July 2, 2013

Tianli Agritech's operating subsidiary, Wuhan Fengze Agricultural Science and Technology Development Co. Ltd., had signed a cooperation agreement with Shenzhen Investment Banking International Marketing Group ("SIBIMG") to jointly develop a direct sales programme for Tianli's branded black hog meat in Shenzhen and other cities in Guangdong Province.
Under the programme, participating families will pay an upfront fee of approximately RMB1,000 (US$163) to receive a weekly delivery of 1.5 kilogrammes (approximately 3.3 pounds) of Tianli-Xiduhei(TM) black hog meat directly from Fengze for a period of 13 weeks.
Hanying Li, Chairwoman and CEO of Tianli Agritech commented, "We are very excited to begin selling our branded black hog products in Guangdong Province through this unique direct sales programme piloted by SIBIMG. Both SIBIMG and Tianli are confident that we can bring up to 50,000 families into the programme by the end of January 2014, and thereafter grow the programme to potential level of annual sales equivalent to 75,000 black hogs. With food safety a growing concern for middle-class families in China, the sales programme allows participating families to access our premium quality black hog meat products directly from us. We expect SIBIMG's strong presence in the Guangdong consumer market and vast expertise in delivering sales and marketing solutions for enterprise customers to help us effectively penetrate the Guangdong market and accelerate our national retail expansion plan in coming months."
Tianli's black hogs and cuts of Tianli-Xiduhei(TM) black hog meat are products of the company's "10,000 families and 1,000,000 Black Hogs" programme in Enshi Prefecture, Hubei Province. By March 31, 2013, the company had provided funds totalling US$12.67 million and completed the construction of 765 black hog farms in Enshi Prefecture. Tianli's black hog products now sell in major cities including Beijing, Wuhan, and Shenzhen.
Tianli Agritech, Inc. is in the business of breeding, raising and selling breeder and market hogs in China and is developing a retail channel for its pork products including high-value, black hog meat. The company is focused on growing high quality hogs for sale for breeding and meat purposes. It conducts genetic, breeding and nutrition research to steadily improve its production capabilities.










