July 2, 2013

 

VIV Russia 2013 exhibition and conferences was presented in a new global exhibition format with the combination of a trade fair and parallel programmes in Moscow during May 21-23.

 

While the number of exhibitors, at 350, is comparable to the previous edition in 2011; the number of visitors increased by 1.8%, totalling 6,538. The event was not only visited by interested parties from Russia, but also high-level visitors from neighbouring countries, such as the Ukraine.

 

"What we noticed is that the Russian market is rather challenging at the moment. The interest due on loans and the desired ROI (return on investment) mean that a lot of large scale projects are facing a lot of difficulties," notes Guus van Ham, Project Manager of VIV Russia 2013.

 

"We knew it was a very wise move to devote attention to the still-growing poultry chain, with additional attention to the turkey sector. This was demonstrated by a fully booked Turkey Conference and a successful WPSA (World's Poultry Science Association) meeting," says Van Ham.

 

"But we can also apply this template more intensively to the pig chain, dairy sector and feed production sector in general. We want to take another step forward. In the future, we will match Russian and international expertise even more intensively when compiling the total programme," he continues

 

"The overall conclusion is that the stronger emphasis on quality and our pure business-to-business approach have been steps in the right direction," says van Ham.

 

Emmanuel Pollet of UBI France said, "We noticed that more and more Russians go to international exhibitions to find the products or technologies they need to develop their business. Our exhibitors will come back in 2015. It's always good for a company to be an exhibitor at VIV Russia in terms of communication, image or marketing to promote their products and/or technologies."

 

John Fornazor of Fornazor International says, "We learned about the strong desire for USA products into this region and also identified the hurdles associated with it. We look forward to taking the Russian market to the next level and thank VIV for setting up such a successful event."

 

Paul van Boekholt from Hubberd (ISABALT) launched the new campaign 'Less Feed, More Meat' to help customers to produce broiler meat in the most efficient way. "As market leaders in the supply of broiler breeding stock to the Russian/CIS market it is very important for Hubbard and our distributor ISABALT to be able to meet with our customers and potential customers."

 

The parallel programmes and specific themes such as CropTech-FeedTech and MeatTech were well received, as well as the intensive focus on animal health and animal welfare. Professor Valery Afanasiev, president of the Union of Animal feed producers, focused in his presentation on the prospects of animal feed production in Russia. Russia plans to increase the production of animal feed from 21 million tonnes to 40 million tonnes by 2020.