June 29, 2011

Biorigin appoints LinkAsia Partners to support growth in Asia Pacific

Press Release

Brazilian biotechnological company Biorigin has appointed LinkAsia Partners Pte Ltd as its strategic marketing and commercial support partner for its products in the Asia Pacific region.

Under the agreement, LinkAsia Partners will drive and support the Biorigin brand and business, as well as establishing distribution channels to support business growth.

"This partnership with LinkAsia Partners is an important step for Biorigin as the highly dynamic Asia Pacific region will be a major focus of Biorigin future development," said Mario Steinmetz, General Manager of Biorigin.

Dr Goetz Gotterbarm, Sales & Marketing EAME & Asia, said Biorigin's focus will be on supporting existing partners in the region, as well as the growing regional players in the Asia Pacific.

"We are thrilled to be working with Biorigin and our partnership represents a great opportunity to further extend the market reach of the Biorigin brand and business in Asia Pacific," said David Saunders, CEO of LinkAsia Partners. "Working together, we can generate more business potential and strengthen Biorigin's foothold in the extensive Asia Pacific region."

Biorigin offers a wide range of leading-edge products based on yeast and its derivatives, said Saunders.