June 25, 2004

Pork Consumption Rises In New Zealand

Pork consumption in New Zealand has reached a record high, with an average person consuming more than 19 kg during the year ending 31 March 2004.

According to figures released by the New Zealand Pork Industry Board, this represents a 6.7% increase over the previous year.

Not only are people individually eating increased amounts of pork, more people are also consuming pork and pork products, with the total volume of consumption increasing by 8.5% as New Zealand's population grows.

According to the Board's Marketing Manager, John Quigley, whilst in excess of 30% of the supply were imported products, this figure had remained static during the last year, with substantial increases in the production of locally grown 100% New Zealand Pork.

"There has been a steady growth in our domestic industry during the last couple of years. This meant that we have been able to position our 100% New Zealand Pork very effectively.