June 23, 2010
UK's Tulip Ltd. opens new pork plant
The Tulip Ltd. management together with Niels Mikkelsen, Chairman of Danish Crown, have launched a new sausage factory in Bromborough, Merseyside, England.
Tulip Ltd will meet much of the demand for the regular English breakfast sausages as the English eat around 175,000 tonnes of sausages a year.
The official opening of the factory was conducted by Sir Terry Leahy together with Danish Crown's Vice CEO, Carsten Jakobsen.
"We have been producing sausages for TESCO for 30 years, and with the opening of this factory in Bromborough, we are ready for the next 30 years," said Carsten Jakobsen, who also stressed that in connection with the refurbishment of the factory, focus has not only been on producing lots of sausages.
"Tulip is a responsible company. Also as regards the people around us and the environment, and a lot of thinking has therefore gone into reducing consumption. The Bromborough factory is an example of a factory which incorporates environmental considerations at all levels."
Sir Terry Leahy also drew attention to the environmental focus which has gone into refurbishing the factory in Bromborough, and he stressed the fact that TESCO is also very focused on cutting energy consumption. As the CEO of a chain which does not have its own production, he also thanked Tulip Ltd. for the excellent collaboration between the two companies, pointing out in particular TESCO's need to work with producers that are able to focus on quality, food safety, price and innovation all at the same time.
In addition to the factory, a new sausage academy has been established, which was also opened on June 10.
"The factory can seem pretty big and intimidating, and therefore all employees have to try to make a sausage at the academy so that they are familiar with the entire process. We also hope that lots of locals will visit us and try their hand at making their own sausages. Before long, Bromborough may go from being simply Bromborough to being Bromborough, Home of the British Sausage," said Tulip Ltd.'s Marketing Director, Seamus Rooney.
