June 12, 2007

 

Pas Reform to supply Russia's Ptitsefabrika Lebiazhe with Smart technology
 

Press release
 

 

Ptitsefabrika Lebiazhe has contracted Dutch hatchery technology company Pas Reform to supply a complete Smart incubation system for its new grand parent stock hatchery in Shondorova village, near St Petersburg in Russia.

 

The new hatchery will target production of nine million parents per annum, with capacity for 24 million eggs each year using 12 Smartset 77 setting machines, 12 Smartset 38 setters and 16 SmartHatch hatchers, a complete climate control system and a fully automatic chick processing line. Pas Reform has also provided all engineering.

 

Grand parent hatcheries are not all that common in Russia, said Mr Kuksov, Lebiazhe's general manager. And as the keystone to a client's poultry integrations, all parent stock must be delivered with an absolute assurance of the highest possible standards of hygiene and care in monitoring optimum incubation parameters.  

 

Prior to commencing the project, Lebiazhe investigated every candidate supplier thoroughly, and was confident that Pas Reform could meet its exacting requirements for a major turnkey project, explained Kuksov.

 

Following initial discussions about the needs of the new GPS hatchery, Pas Reform's project team produced a first draft layout for the new facility, accompanied by detailed production schedules and a complete offer for the entire turnkey project.

 

One of the greatest challenges for Lebiazhe is to manage differing flock sizes for supply to their customers. With order flocks ranging from 15,000 to 60,000 parents in one batch, installing different sized incubators will enable Lebiazhe to combine incubators with different capacities, to fulfill specific order requirements.

 

Grand parent stock operations must not be compromised anywhere in the building or in the equipment selected, said Kuksov. The new hatchery has been designed to meet or exceed the highest standards of bio-security - with three different zones, one each for egg handling, incubation and chick handling. Each zone has its own dedicated access point with showers.

 

Of equal importance for Lebiazhe in selecting equipment, is to keep eggs from different flocks and with different storage times separately in the incubators, each with their own respective setpoints. Pas Reform's Smart design provides independently controlled sections within each incubator - ideal for meeting this requirement.

 

Lebiazhe is the production company for Baltisa, Hubbard's broiler breeder representative in Russia. With the supply of nine million parents a year, the company expects to take a 50 percent market share in the country.

 

Meanwhile, Pas Reform has launched its new Russian-language website, developed locally through the company's Belgorod office in Russia.

 

The new website replicates the information currently available through www.pasreform.com, including details of Pas Reform's products, projects and partners throughout Eurasia, and has already attracted more than 10,000 visitors since going live in February.

 

"Pas Reform's customer-base has grown substantially throughout the region, and we felt it was time to support our Russian speaking partners in their own language," explained Marketing Manager Henry Arts.

 

Arts added that the new website provides easy access to a full range of materials online, including product guides, technical data and the latest incubation information from the Pas Reform Academy and other academic institutions. It also serves as a portal for Pas Reform's many documents, papers and guides that are now available in Russian language, Arts said.

 

The website will be regularly updated to reflect the latest news, information and articles relevant to the Russian poultry sector.