June 11, 2007

Tyson goes for a makeover

Tyson Foods Inc. has announced the launch of a new $70 million multimedia ad campaign starting today (Jun 11) to boost poultry sales while replacing the company's "Powering" campaign.

The advertising campaign would portray Tyson to consumers in a fun, engaging way, said Tyson's VP of insights and innovation, Carolyn Rehbock.

Tyson is also going for the  contemporary look with black, blue and green packaging for its fresh chicken products.

Calling it a revolutionary change in Tyson's image, Tyson's senior VP for fresh meal solutions Dave Hogbert said people would have a new image of Tyson by the end of June.