June 10, 2015

AB Vista reorganises EMEA team, appoints new sales director

 

AB Vista is reorganising its Europe, Middle East and Africa (EMEA) sales team into four regions to support the continual expansion of its business across these important regions.

The main driver of AB Vista's growth in EMEA is the rapid increase in the use of the company's Quantum Blue phytase following its launch in early 2014 in the EU.

With the changes, the EMEA team is organised into four regions, namely, the Middle East and Africa, Indian Sub-Continent, Central Eastern Europe and the Former Soviet Union, and West and South Europe, which also includes South Africa. The new teams will be led by regional sales directors.

As part of the changes, the company has appointed Juan Ignacio Fernandez as sales director of the West and South Europe sales team.

With 20 years' experience in the role, Fernandez spend most of his professional career in the commercial and technical development of feed additive businesses. Having served with several multinational companies, he was previously a feed specialties manager for a Spanish feed additive supplier.

Ari Kiviniemi, AB Vista's global sales director, commented that Fernandez's appointment will support AB Vista's expansion in the region.

"Fernandez's excellent knowledge of the sector will help us increase our resources and activities in markets where we would like to develop our business even faster," Kiviniemi said. "We believe the new, more dynamic model will enable an even more comprehensive service to customers, by having smaller geographical sales teams that know their markets inside-out."