June 10, 2011

Cherkizovo declares new packaging for poultry brands

Russian meat producer, Cherkizovo, has declared new packaging for the following poultry brands; Kurinoe Tsarstvo and Vasilievskiy Broiler.

According to Cherkizovo, the Vasilievskiy Broiler brand logo has been slightly updated along with the design of the film covering the product. The Kurinoe Tsarstvo brand has also been renovated, as part of restyling.

Post restyling, the products will be packaged in a new shape of tray with a revamped film covering. The redesign incorporates elements of the previous packaging in order to build on the already established brands' familiarity to consumers.

The group's chilled and frozen poultry products will be available in stores in attractive new packaging from this summer, the company said. Cherkizovo Group is a vertically integrated meat producer, which makes over 1,000 different types of meat and poultry products, ranging from cured ham and sausages to hot dogs and frankfurters.