China Marine increases availability of seafood-based snacks

China Marine Food Group has secured product placements for a selection of its seafood snack foods at more than 500 convenience chain stores located throughout the Guangdong province.

Beginning in March 2010, China Marine collaborated with its Guangdong-based distributor on a roll out of several squid and octopus packaged snack foods at a select group of stores and has reportedly expanded the programme to almost the entire store network in Guangdong.

An inventory of barbecued squid, sliced barbecued squid and sliced roasted octopus packaged snack foods are held at China Marine's distributor for restocking each store location on a monthly basis.

Pengfei Liu, chairman and CEO of the company, said, "Global convenience store chains are a welcome addition to our customer base. As international and China-based convenience stores expand their respective footprints in China, we are targeting this channel as one of our key growth conduits.''

"In each instance where we achieved product placements in convenience stores, our team has demonstrated that our production and distribution capabilities can meet customer needs. Our goal with our current and prospective convenience store chains is to continually expand our product offering while driving incremental revenues through all store locations," Liu added.